insight
Contributors to the book included Nobel Prize winners, celebrities, critically-acclaimed authors and high-ranking university personnel. Many had staff that acted as gatekeepers, so we needed a piece that was impressive enough for them to pass onto these visionaries.
idea
We created a customized invitation kit with a personalized letter enclosed in a laser cut folder that invited the visionary to participate in the initiative, outlined the rules for submission, enclosed a writing guide, and asked them to attend a live event to celebrate the launch.
the result
Of the 100 visionaries that were contacted, all agreed to participate in the project, representing a 100% conversion rate. The book has become a publishing milestone with plans for auction at Sotheby’s.