INSIGHT
Inspired by the centennial of the publication of the Theory of General Relativity, we leveraged the power of Albert Einstein's contribution to our world as a humanitarian and scientist.
IDEA
To celebrate the 100th anniversary of the publication of Einstein's Theory of General Relativity, we connected with the Japan Aerospace Exploration Agency (JAXA) and NASA who collaborated to build a model of the 3D book in space.
THE RESULT
Made In Space is a video chronicling the making of the first-ever 3D model of the book, printed aboard the International Space Station on June 21, 2017 and returned to earth on SpaceX CRS-11 in July 2017. This was the kickoff of a fundraising platform that has collected over four million dollars to date.